I build scalable Salesforce solutions — CRM architecture, automation, and integrations that move business forward. Based in the Salesforce ecosystem since day one.
About
I'm a Salesforce professional who loves turning complex business problems into clean, automated solutions. From building lead routing engines to designing case escalation dashboards, I focus on work that makes teams faster and data more meaningful.
I specialize in Sales Cloud and Service Cloud implementations, with hands-on experience in Apex, Flow Builder, LWC, and integrations across the Salesforce ecosystem.
When I'm not building in Salesforce, I'm writing about what I learn — check out the blog below.
Expertise
Technologies and Salesforce features I work with regularly.
Salesforce Platform
Automation & Development
Integration & Data
Analytics & Admin
Work
One project per page — problem, solution, features, screenshots, and a Loom walkthrough.
Project 01
Lead Routing Automation
Manual lead assignment was causing 48-hour delays and uneven workloads across the sales team. Reps in high-volume territories were drowning while others sat idle.
An Apex-based round-robin assignment engine with territory rules and capacity limits. Leads are scored, routed, and assigned in real-time — reducing average response time from 48 hours to under 2 hours.
Project 02
Case Escalation Dashboard
High-priority support cases were being missed with no visibility into SLA breach risk. Teams had no early warning system, leading to missed SLAs and frustrated customers.
A real-time dashboard with milestone tracking, automated alerts triggered at 75% SLA usage, and escalation flows that notify managers instantly. SLA breach rate dropped by 60%.
Writing
Notes, guides, and lessons from working inside the Salesforce ecosystem.
5 Flow Builder patterns every Salesforce admin should know
A walkthrough of the most reusable automation patterns I reach for again and again on every project...
How I passed my Salesforce Admin cert in 6 weeks
My study schedule, free resources, and the three topics that almost tripped me up on exam day...
Apex vs Flow: when to use which (and when to combine both)
A practical framework for deciding when declarative tools are enough and when you need code...
Get in touch
Whether you're looking to collaborate, have a Salesforce question, or just want to connect — my inbox is open.